Can communicators make the world a better and cleaner place? Jacek Ławrecki and Andrius Kasparavičius, Fortum

We live in an overcommunicated world, yet we form communication bubbles around us. Can we make the world a better and cleaner place by… talking to each other? Do we need professional communicators to help us to it? What is their role? Should they just create media buzz or are they rather translators helping us understand each other? How do we translate business strategies into compelling narrative that impacts human behaviour? How do communicators make dull topics interesting for the audience? A discussion between two Fortum communicators: Andrius Kasparavičius (communications manager Lithuania) and Jacek Ławrecki (head of communications Poland and Baltic States).